Billy Byars, Sr.

Billy Byars, Sr. (1901-1965) was a Texas wildcatter, oilman and cattle breeder, underwriter of President Eisenhower's Gettysburg farm, friend of J. Edgar Hoover, and one of three men Hoover called the afternoon of President Kennedy's assassination.

Byars, Sr. is of interest here as the father of Billy Byars, Jr., owner of prominent naturist publisher Lyric International, and producer of the feature film The Genesis Children. The son may have inherited his father's flair for self-promotion, his telephone and handshake method of doing business with "someone who knows the ropes the way you do", his methods of reinvesting to avoid taxes, and a substantial fraction of his fortune, worth around $30 million in 1961, equivalent to about $260 million in 2020 dollars.

Texas wildcatter

Byars started life as as oil wildcatter. According to John Bainbridge, who combined a series of New Yorker essays on Texas millionaires into the book "The super-Americans":

... Among this group is Billy Byars. Like most players of his generation, Byars, who is fifty-nine, rotund, cheerful, unassuming, and astute, started earning a living early. “I went to the oil fields when I was fifteen, in December, 1917,” he says. I remember it was cold and muddy. Sleeping in tents. I was a roughneck, working on a rig.” After drifting from one oil-boom area to another, he managed to secure a half interest in a drilling rig, had luck in wildcatting operations, and went on to pile up thirty million or so.
"As in Byars’ case, the turning point in the career of most independents can be traced to the acquisition of a drilling rig ...”

An interviewer of Byars, Jr. described his late father as "a Tyler, Texas wildcatter" and a friend of presidents and of Pancho Villa. She says "Starting with nothing, Byars, Sr. became a millionaire at twenty, went broke at twenty-one and hit millionaire status again by age twenty-five.".

The leading citizen of Tyler, Texas

Bainbridge says Byars was "an independent":

… the independents must sell their product if they want to sell it at all. B.G. (Billy) Byars, a prominent independent and the leading citizen of Tyler, Texas, has described the relationship succinctly: “Without the big companies, we couldn’t exist. They buy our oil and gas.”(p. 64)

Hoover biographer Summers calls him "Humble Oil millionaire Billy Byars.” A history through 1948 of Humble Oil (which changed its name to Exxon in 1973) lists not a single Byars among the founders, officers, or executives. . Whatever his Humble connection, there is no question that Byars was a rich and prominent oilman.

Mr Byars adopted his son Billy, Jr, in 1936 and the next year, in the midst of the Depression, built a very substantial house in Tyler, Texas, where he was to live until his death in 1965 . Bainbridge says the house had 16 rooms, describing it and other Texas millionaires' homes as modest in comparison with Gilded Age palaces.

Byars's office was in downtown Tyler, in the Citizens Bank Building.[1] Bainbridge describes Byars's office and routine:

A fairly representative inside operator is Byars, who, like most of his colleagues, particularly inside operators, is open for business by phone twenty-four hours a day. His operations usually begin when he receives an early-morning phone call at home from his secretary, who reports on the mail and other matters. Around nine o’clock, Byars gets into his station wagon and drives himself downtown to his office. On the wall behind his desk is an oil painting, of overwhelming dimensions, of an Aberdeen Angus bull, the late Prince 105 of TT, for which Byars and three other bull fanciers jointly paid the record sum of two hundred and thirty thousand dollars; on another wall is a reproduction of a painting of George Washington, simply framed, and inscribed, “For Billy Byars, Merry Christmas, 1954. Dwight D. Eisenhower.”

Business by phone and handshake

The informal manner of business of Byars, Sr. may have served Byars, Jr well when he entered a line of business where written contracts were unenforceable. Again we turn to Bainbridge:

As a rule Byars stays in his office until noon, handling correspondence, discussing deals with employees, and transacting business on the telephone. “At least fifty percent of ou deals are made by phone,” he ways. His afternoons are generally spent reconnoitering Royal Oaks, a twelve-hundred-acre ranch he owns, a few miles outside Tyler, where he raises prize-winning cattle. While there, he keeps on doing business by means of a dozen or so telephone calls. Almost all his contacts are with other old hands at the oil game. “Oilmen like to deal with other oilmen,” he said one afternoon at the ranch. “That’s because it’s easier to deal with someone who knows the ropes the way you do. People who aren’t in the game don’t know how deals work ...”

[...]

The oilman’s approach to business is genuinely casual, as is indicated by, for instance, the opinion that Byars once rendered on the value of a legal contract. “A contract in the oil business,” he declared, isn’t worth the paper it’s printed on. All it’s for is to remind you of the terms you agreed on.”

[...]

In the oil game, a handshake is considered as dependable as a contract. The principle is based on the old-fashioned notion, still in circulation on the frontier, that people can be trusted. “You put faith in a person,” Byars has said, “and if he’s halfway honest, he’ll come through.”

Ninety percent tax bracket

(Bainbridge has a discussion of the advantages of sinking money back into drilling when otherwise the tax man would let you keep only 10%. May explain money-losing Genesis Children)

Angus Cattle Breeder

He also owned the Byars Royal Oaks Farm in Tyler, where he raised Black Angus cattle.(Eisenhower papers, infra).

Byars, Jr. may have gained some of his showmanship from his father. LIFE Magazine devoted a full page of its April 12, 1954 edition to "BULL IN THE BEDROOM: Prize sire gets prize treatment in governor's suite of Texas hotel". The text informs:

... the world's most valuable beef bull [...] Prince 105TT, an Aberdeen Angus, is more comfortable in a barn. But recently Rancher B.G. Byars and four other Texans bought a half-interest in him [...] to welcome the bull to Tyler for a six months' stay, nothing short of a formal reception in the governor's suite at the Blackstone would do. The rooms were carpeted with hay, an elevator repairman stood by while the guest of honor rode up to the fourth floor, and a boy (right) stood by with a gold-plated shovel."

The boy with the golden shovel was a black pre-teen dressed in an Arabian Nights outfit with a turban, large hoop earrings, open vest, cummerbund and skirt or harem pants. Time-Life's archive includes a photo of the bull, the boy, and four gentlemen, one of whom is certainly Billy Byars, Sr. Besides earning a page in LIFE, Prince 105 TT's hotel stay was re-enacted a decade later in the Texas pavilion at the 1964 World's Fair.

A young man holds the bull's lead in several of photos in the Life archive. He bears a distinct resemblance to adult photos of Byars, Jr., who was 17 at the time, and where else would the elder Byars's son and heir have been on such an occasion? There is no evidence as to whether the flair for publicity was the father's or the son's, but the later career of Byars, Jr., suggests the bare-chested boy with the golden shovel may have been his idea.

Six months after the LIFE article, and possibly because of the resulting fame, Byars was invited to a White House dinner:

“Dear Mr. Byars: For the past several days I have seen a great deal of George and Mary Allen, who are visiting in Denver. George has told me so much about you and your venture in the raising of fine Black Angus cattle that although I am a stranger to you, I am tempted to write you a short note.”

“My feeling is that some day I should like a chance to sit down and talk to you for an hour or so about the matter, because when once I get out of public life I hope to indulge in a modest way in the raising of Angus cattle.”

“It is my habit during the fall and winter months to have periodic stag dinners at the White House. I wonder if you might be interested in coming to one of them during this season. If so, I could write to you later after my schedules are made out.”

Even in the era when the Presidency was less imperial than at present, notes of this nature cannot have been commonplace. Byars did attend the White House stag dinner on November 22.(ibid)

Eisenhower's farm, and Mamie's brother-in-law's

Byars' relationship with Eisenhower developed. A footnote in the 1956 Eisenhower presidential papers observes, "Eisenhower had written to Billy G. Byars of Tyler, Texas, on May 21, 28, and June 1 (AWF/N). For developments see no. 1892. " Byars was involved in the selection and purchase of cattle for Eisenhower's Gettysburg, PA farm. "Eisenhower's partner, George E. Allen and his partner, Billy G. Byars, had given Arthur Nevins permission to purchase Black Angus cattle (Byars to Nevins, May 16, 1956; Eisenhower to Byars, May 21, 28, 1956; Byars to Eisenhower, May 29, 1956; and Eisenhower to Byars, June 1, 1956, all in AWF/N)"(ibid)

The showmanship apparent in hosting the bull in the hotel also shows up here. Byars orchestrated the gift of a calf to Eisenhower from him, his partner and 38 newsmen who covered the "Denver White House"; Byars sent along with the calf an elaborate chain engraved with the names of all the donors - which was too heavy for the calf to use, as President Eisenhower noted in a letter. But, the President of the United States did notice, which may have been the point:

A letter just received from Mr. Byars says that he sent the young calf along with George's heifers to the farm.³ He sent also a duplicate of a large chain he sent to me, but since it is too heavy for the calf to wear you will have to mark her some other way.⁴

³ For background on the George E. Allen-Billy G. Byars partnership see no. 1101. Byars had arranged to have Eisenhower receive two Black Angus heifers for his sixty-fourth birthday on October 14. The heifers were gifts from the Allen-Byars partnership, and the Denver White House newsmen. [...] (see Eisenhower to Byars, Oct. 18, 1954 [...]

⁴ Engraved on the bronze and steel chain were the names of the thirty-eight Denver White House newsmen who had presented the heifer to Eisenhower.

Muckraking journalist Jack Anderson had a different view:

"As a measure of their boldness, three oil millionaires contributed to the upkeep of former President Eisenhower’s Gettysburg farm during his eight-year term. This certainly should be recorded as the most incredible scandal in White House history"(emphasis in original).

Anderson describes how Texas oilmen leased and operated Eisenhower's Gettysburg farm,

… the new President entered into a fantastic secret agreement with three oilmen to take over his Gettysburg farm.

Allen brought two partners into the Gettysburg farm deal, Texas oil millionaire B.G. “Billie” Byars and the late W. Alton Jones of Cities Service. Among them, the three represented a substantial segment of Big Oil. Allen and Byars promptly opened an an account in the Gettysburg National Bank and began paying Ike’s farm bills. Although they later told tax agents they were running the farm as a business, they made no serious effort to produce a profit. But they did transform the Pennsylvania Dutch country farm into a luxurious Presidential retreat ….

… a letter from the farm manager, retired Gen. Arthur Nevins, to Allen and Byars with a copy marked for Jones. The letter read: “Dear George and Billie. The funds for the farm operation are getting low, so would each of you also let me have a check for the usual amount of $2500. A similar amount will also be transferred to the partnership account from Alton Jones’s account. I bought an exceptionally fine cow …”

“… officials of the Maryland Angus Breeding Association describe Angus ranching as an “avocation” – in other words, a rich man’s hobby, not a commercial operation.(Anderson, 1967, pp. 214-216)

Anderson claims that the IRS eventually set a value on the largess - $500,000, in 1950s dollars -- and a classification, gift.(Anderson, 1967, p. 206)

He also claims that Texas oil money set up Mamie's brother-in-law on a 550-acre estate in Virgina's horse country, boarding race horses there and buying and selling a racetrack, with the brother-in-law getting commissions coming and going. Anderson names names in both deals, but only one name appears in both: Billy Byars, Sr.

The quid for the pro quo, Anderson claims, was that when a Cabinet advisory committee was set up on oil regulations, industry representatives were simply called in to write policy. One was the treasurer of Humble Oil.(Anderson, 1967, p. 216-217)

Friend of J. Edgar Hoover

Billy Byars, Sr. was a friend of J. Edgar Hoover. Summers says,

"Byars was close to Edgar. They used adjacent bungalows at [Texas oilman Cliff] Murchison's California hotel [del Charro] each summer. The phone log for the Director’s office shows that, aside from calls to Robert Kennedy and the head of the Secret Service, Hoover called only one man on the afternoon the President was shot – Billy Byars."

A 1958 letter to Hoover apparently from the editor or publisher of the Tyler newspaper, acknowledging receipt of a copy of Hoover's book "Masters of Deceit", suggests a visit to Byars's home was expected:

“our mutual friend [blanked] told me recently he would obtain this volume for me, but I did not know that it would come directly from your office.

[…]

We are hopeful that before too long you will make a visit to Tyler on one of your trips away from Washington, and I think you will find the Byars’ facilities for hospitality to be very comfortable, in town, at the farm or at the new lake.”

Byars either shared Hoover's anti-Communist stance, or was more than willing to go along with the crowd. “Senator McCarthy to Speak in Tyler on Friday, October 17” was the Oct 9, 1952 headline of the Tyler Junior College POW WOW. The article began,

Senator Joseph R. McCarthy of Wisconsin is scheduled to speak in Tyler, Friday, Oct. 17.
“Arrangements are now being made for the largest possible meeting place for the speech,” said B. G. Byars, Tyler business man.

Byars had also met Jack Ruby, who would kill Lee Harvey Oswald. (Summers, p. 329)

Byars was one of Lyndon Johnson’s financial backers when the Texas Senator sought the Presidential nomination in 1960. (Summers, p. 263-264)

Death

Billy Goebel Byars, Sr. was born October 6, 1901 and died on the same date in 1965. His wife Emily survived him, living to 1979. The New York Times index lists no obituary.